Real estate agents · Automation built for you

Speed to lead.
Every time.

A lead that doesn't hear from you in 5 minutes has a 21× lower chance of converting than one you respond to immediately. You're showing houses. We handle the response — so you don't lose the lead before you know they exist.

Speed-to-lead

One extra close pays for this many times over

The research is clear: responding within 5 minutes converts at dramatically higher rates than responding within 30 minutes or an hour. But between showings, calls, and client management — nobody has 5 minutes to spare when a lead comes in.

Starter sets up instant lead response — AI reads the lead source, the listing details, and the inquiry, and sends a personalized reply within 5 minutes. Every time. Whether you're in a showing or at dinner.

The math — median Minnesota agent
Inbound leads per month 20
Response time, current 2–3 hrs
Response time, with Norr AI < 5 min
Additional closes from better response 1–2/yr
GCI per close vs. Starter tier cost Many × ROI
Starter tier · Real estate

What goes live in the first 2 weeks

Every workflow runs automatically. You approve the messages and logic before go-live — then the system handles it from there.

01
Instant lead response

New lead in — from Zillow, your website, Facebook, or your CRM — AI reads the listing details and inquiry, sends a personalized reply within 5 minutes. Under 5, every time.

02
Cold lead 7-touch nurture

Not every lead is ready on day one. A 30-day, 7-touch sequence keeps you top of mind — email and SMS — until they're ready to move. Drops off cleanly when they respond.

03
Missed call → auto SMS

Every missed call gets an instant text: "Hey, it's [Your Name] — sorry I missed you. What's the best way to reach you?" Business hours aware. No after-hours blasts.

04
Listing description generator

Fill out a short form with the property details. AI writes your headline, MLS description, and social media post — in your voice, matching your past listings. Done in under 3 minutes.

05
Open house follow-up

3-touch sequence after every open house. Same-day text, 48-hour follow-up, 7-day check-in. Personalized by which listing they attended. None of this requires you to remember who came.

06
Post-close review request

Timed review request after a closed deal — when the client is happiest and most likely to write a glowing review. Direct link to Google Business. No manual follow-up needed.

Lead sources

We connect to wherever your leads come from

Every source flows into one normalized pipeline — so the instant response fires regardless of where the lead originated. No duplicate handling. No manual sorting.

🏠 Zillow / Realtor.com
🌐 Your website (webhook)
📘 Facebook Lead Ads
📋 CRM webhook (FUB, HubSpot)
📞 Phone / missed call
🤝 Manual referral trigger

CRMs we support: Follow Up Boss, HubSpot, LionDesk, and most others with webhook or API access. We'll confirm yours on the audit call.

Growth tier · Real estate

Sphere of influence re-engagement

Most agents have a database full of past clients, referral sources, and sphere contacts who haven't heard from them in 6–18 months. That's not a dead database — it's an unmined one.

Growth adds an SOI reactivation workflow: AI identifies contacts 90+ days silent, sequences warm outreach in your voice, and surfaces the ones who respond.

  • AI identifies contacts past their engagement threshold
  • Personalized outreach sequence — 3–5 touches over 30 days
  • Life event triggers: new home anniversary, market update hooks, check-ins
  • Full dashboard — who responded, who re-engaged, who converted
  • AI-written content that sounds like you, not a newsletter blast
Pro tier · Real estate
MLS pipeline + lead scoring

Full MLS feed integration, deal velocity dashboard, and AI lead scoring model that ranks your pipeline by close likelihood. Plus white-labeled buyer and seller portals.

  • MLS feed integration → automated listing alerts and market reports
  • Deal velocity dashboard — where every lead is in the pipeline
  • Lead scoring model (close likelihood based on behavior signals)
  • White-labeled buyer portal with saved searches and activity tracking
Real estate agents · Free audit

Find out how many leads
you're losing to slow response.

30 minutes. We calculate your speed-to-lead gap, identify which lead sources are leaking, and tell you exactly what a response-time improvement would mean for your GCI. Free. No obligation.

Or email us directly at hello@norrai.co