Three tiers, each one a complete automation system. Start with the essentials. Expand when you're ready. The stack grows with you — zero rebuild required.
Starter is built around one core insight: most local businesses are losing money to three things — missed calls, slow lead response, and no-shows. All three are fixable without hiring anyone.
We set up your Twilio number, connect your CRM, and deploy the automations. You get a 30-minute handoff call. Then it runs.
Every missed call triggers an immediate text: "Hey, it's [Business] — sorry we missed you. How can we help?" Business-hours aware. No after-hours spam.
New lead comes in from your website, Zillow, Facebook, or CRM — AI reads the context and sends a personalized reply within 5 minutes. Zero lag.
Two-touch reminder sequence: 48 hours before and 2 hours before. Reduces no-shows by 30–40% on average. One-click confirm link included.
Not every lead converts on day one. A 30-day, 7-touch sequence keeps your business top of mind — email and SMS — until they're ready.
After a visit or completed job, a timed review request goes out automatically. Simple link to your Google Business profile. No ask = no review.
Every month: a clean summary of what the system did. Leads responded to, reminders sent, calls recovered, reviews requested. ROI in plain language.
Growth includes everything in Starter, then adds the campaigns that generate revenue from your existing contact base — not just inbound leads.
Dormant customers. Silent spheres. Mono-line clients ready for a second product. These sequences find them, write to them, and bring them back — without you knowing their name.
AI scans your contact database for clients who've gone quiet — 90 days, 6 months, a year. Sequences them with context-aware, personalized outreach.
Not a mail-merge. Claude reads the contact record — history, behavior, last interaction — and writes a message that sounds like you wrote it specifically to them.
Identifies single-product clients and sequences relevant second-line offers. Insurance brokers, real estate agents, dental offices — the logic adapts to your vertical.
New home purchase, marriage, new baby, business anniversary — triggers that fire the right message at the right moment without you watching the calendar.
Full monthly breakdown: sequences sent, open rates, reply rates, conversions, revenue attributed. You see exactly what the system earned you.
Every Starter automation runs alongside Growth campaigns. Nothing gets removed — the system expands, not restarts.
Pro is custom by definition. We connect to your practice management software, point-of-sale system, or book of business and build pipelines that give you visibility most businesses in your category don't have.
Revenue and retention dashboards. AI scoring models that flag churn risk and lead quality. White-labeled portals your clients or team log into.
We connect to Open Dental, Dentrix, Follow Up Boss, Salesforce, your POS — wherever your data lives. Clean it, normalize it, make it useful.
Production by provider. Collections rate. AR aging. Deal velocity. Retention risk by segment. Real numbers, updated automatically, visible at a glance.
Which leads are most likely to close? Which clients are about to churn? Which renewals need a call instead of an email? Models trained on your data answer these.
Buyer and seller portals. Agent-facing dashboards. Insurance client renewal trackers. Tools your clients use that carry your brand, not ours.
A direct line, not a helpdesk. When something needs to change — new workflow, new data source, new dashboard view — it gets done, not queued.
The full automation stack from Starter and Growth runs underneath. Pro adds intelligence on top — not a replacement for the foundation.
Every tier includes setup, onboarding, and ongoing support. No hidden per-seat or per-message fees.
| Feature | Starter $500/mo |
Growth $1,000/mo |
Pro $2,000/mo |
|---|---|---|---|
| Missed call → auto-SMS | ✓ | ✓ | ✓ |
| Instant lead response (AI-personalized) | ✓ | ✓ | ✓ |
| Appointment reminders (48h + 2h) | ✓ | ✓ | ✓ |
| Cold lead 7-touch nurture (30 days) | ✓ | ✓ | ✓ |
| Post-visit review request | ✓ | ✓ | ✓ |
| Monthly summary report | ✓ | ✓ | ✓ |
| Dormant customer reactivation | — | ✓ | ✓ |
| AI-written personalized outreach | — | ✓ | ✓ |
| Cross-sell / upsell campaigns | — | ✓ | ✓ |
| Life event triggers | — | ✓ | ✓ |
| Full performance dashboard | — | ✓ | ✓ |
| Custom data pipelines | — | — | ✓ |
| Revenue & retention dashboards | — | — | ✓ |
| AI scoring models (churn, lead quality) | — | — | ✓ |
| White-labeled client portals | — | — | ✓ |
| Dedicated engineering support | — | — | ✓ |
Most businesses start with Starter and never need more. Some grow into Growth within 6 months. We'll tell you exactly which one fits — on the call, for free.
Or email us directly at hello@norrai.co